What Google’s Matt Cutts has to say about using nofollow links…

Should I use the nofollow attribute on internal links?

Regarding “nofollow” on internal links: Does it hurt? Does it help? I read different comments from Matt on this matter over time. What’s the latest? Roland, …

Should I use rel=”nofollow” on internal links to a login page?

Does it make sense to use rel=”nofollow” for internal links? Like, for example, to link to your login page? Does it really make a difference? Christian Olive…

Can nofollow links hurt my site’s ranking?

I’m building links, not for SEO but to try and generate direct traffic, if these links are no-follow am I safe from getting any Google penalties? Asked anoth…

Should I add rel=”nofollow” to links that are included with my widget?

What should we do with embeddable codes in things like widgets and infographics? Should we include the rel=”nofollow” by default? Advert the user that the co…

I think the videos above pretty much cover every angle on Google’s view on using nofollow links in WordPress.
Matt Cutts is the spokesperson for Google and does a series of videos published under GoogleWebmasterHelp to answer quetions from Web site owners from Google’s point of view.

There is plenty of good information to be gleaned from the videos published by Google. This is a great example. If you have ever had a question about rather or not to use a nofollow link or not, your question should be answered.

Many WordPress users let themselves get involved in taking SEO too far. They literally waste time doing things to try to optimize their sites that have zero effect on Search Engine rankings. Modern WordPress SEO is not nearly as comlicated as it was a couple of years ago. The key is to do things naturally over time instead of making massive changes at the drop of a hat. Don’t add 500 backlinks in a week. There’s nothing natural about that, and low Page Rank links will cost you far more than you will gain from them.

As for your WordPress blog, be sure to let the link juice flow on internal links. Cutts clearly states that using nofollow on internal links causes the posts and pages you link to lose their Page Rank.

So save yourself some time and let the internal link juice flow by correctly using nofollow in WordPress.